On Friday, Celtic announced their biggest ever shirt sponsorship deal, extending their current relationship with betting firm Dafabet for a further five years, adding on to the existing two-year agreement.
The club say that the seven-year agreement is the biggest ever front of shirt sponsorship in Scottish football history.
With the unprecedented success on the pitch in recent years has come exposure to UEFA Champions League football regularly, which in turn has led to lucrative commercial deals.
The money being made has allowed the club to broaden their horizons in the transfer market a little, spending a record fee to sign Paris Saint-Germain striker Odsonne Edouard this summer.
With Brendan Rodgers hoping for more signings in August, it could be the summer that the Hoops bring their ability to recruit quality players to the next level.
Fans were delighted to hear about the new commercial deal, taking to Twitter to share their thoughts over the last few days…
Amazing stuff. Congrats to the club for pulling this one off.
— Dave Claxton (@DClax67) August 3, 2018
— Celtic Gossip (@CelticGossip) August 3, 2018
@Dafabet not stupid at all.
10 in a row could be the second biggest achievement in Celtic history, who wouldn't want to be the core shirt sponsor on kits to look back on in history books?
Must be a mega ???????????? deal https://t.co/lhGQVkmb24
— Paul Bov ???? (@p_bov1) August 3, 2018
— marc (@marc_celtic) August 3, 2018
Everything about my club makes me smile; winners on the pitch, winners off it too. Keeps us on steady footing and allows us to keep building for a successful tomorrow, today ????????
— Jay P (@MMAandCeltic) August 3, 2018
7 Season’s that’s probably our longest shirt sponsors ever then ,Decent News ????????????
— Lloyd Patrick Jepson (@lloydybhoy90) August 3, 2018
— John Paul Ferris (@Southsidecsc) August 3, 2018
What are your thoughts on Celtic’s new sponsorship deal with Dafabet? Let us know in the comments…