The recent fan protest at Celtic Park is certainly starting to divide opinion on social media.
As some fans are starting to accuse the protest of adversely affecting the team performance, Josip Juranovic’s comments certainly seem to suggest that that is not the case.
With a range of fan groups from the Green Brigade to The Bhoys to The Celtic Trust, as well as backing from a whole host of fan media sites (including Vital Celtic), the proposed appointment of Bernard Higgins is certainly been the most controversial talking point this season so far.
And all that needs to be done to stop it?
The boardroom just need to engage with the fans.
That’s it.
Engage with your customer base. First rule of any business. But football, as we all know, is more than a business.
It’s a way of life. And this current Celtic board certainly do not seem to get it.
But in an unusual step, a Sky Sports journalist had made an impassioned plea to the board to try and put an end to the protest:
Celtic need to engage with the fans at the very least. There’s so much positivity around the club at the moment. The connection between the fans & players/manager is growing every week. But there still appears to be a disconnect from the top. It doesn’t have to be this way.
— Anthony Joseph (@AnthonyRJoseph) December 12, 2021
Joseph is a well known fan of the club but to take this step is highly unusual.
When a fan tried to take him to task over the comments, he quickly corrected him in his error:
It’s not just the Green Brigade who are doing it.
But it’s also a silent protest. The best way to counter a silent protest that you don’t agree with, is to make noise yourself. 🤷🏾♂️
— Anthony Joseph (@AnthonyRJoseph) December 12, 2021
And if the twitter user used just a modicum of research, he would have known that the players were not disappointed at all.